StoryBrand + Conversion Copywriting for SaaS

SaaS companies should stop thinking about selling products. Instead, they should obsess about how to invite users into a compelling story. Where the user is the Hero, and your SaaS team is the Guide.

Clarify my value proposition

StoryBrand + Conversion Copywriting for SaaS

SaaS companies should stop thinking about selling products. Instead, they should obsess about how to invite users into a compelling story. Where the every user is a hero, and your SaaS team is the Guide.

Ditch robotic web copy
Clarify your value proposition
Convert trial users to subscribers

Brands I've helped implement StoryBrand for

People don't buy the "best" SaaS product.
They buy SaaS they understand the fastest.

If your SaaS is confusing, then it's losing.

When they land on your website, a user should instantly see how your SaaS will make work and life easier.

The language should be easy to understand so they can explain it to their spouse or boss. In fact, they'll even repeat the same messaging they saw on your homepage.

They should also never wonder what exactly is the next step to take in your user journey. From being a curious trial user to a loyal subscriber.

Your SaaS should exist to make user's work and life easier. And if they bring it to their team or boss, your SaaS should help them look good in front of their colleagues.

Clarify my value proposition

Hiring a Certified Guide in one word...relief

Jason Willetts
CEO, Willetts Tech

"At first, I was skeptical about whether Steamer Lee would be able to understand the complexities of my SaaS business."


"But in two days, he built me a BrandScript, Website Wireframe, and an Email Sales Campaign.

I appreciate how quickly he understood my business and brought my vision to life."

Clarify my value proposition

Experience the relief of done, done, and done

A StoryBranded website inviting users into an exciting story with your product

Your website is your most powerful brand positioning statement. But most websites are boring and generic. Get a website you don't have to be embarrassed about sending users to.

Onboarding Emails that moves users to the A-ha! moment

The research is in: In SaaS, the first 4-10 days is the golden window to convert a curious trial user into a loyal subscriber. If you're not nurturing your users immediately signing up for a free trial, it'll be hard to get them to re-subscribe after the 10th day.

Multiple user journeys running at the same time

Don't stop! Keep the momentum going. One user journey is just the beginning. The next chapter is building multiple user journeys running simultaneously, boosting your chances to attract more qualified leads and close more sales.

Clarify my value proposition

Hi, I’m Steamer Lee,
A StoryBrand Certified Guide since 2020

I understand not just the framework, but also the struggle of implementing it.

I’ll help you break free from the DIY trap and take back control of your business.

Coached 7 StoryBrand Livestreams

Over 20 StoryBranded website launches

Over 40 clients served

Over 50 BrandScripts written or reviewed

Fun fact: over 2,500 BrandScripted bedtime stories told to my toddler over the course of 4.5 years.

Clarify my value proposition

And a specialist in Conversion Copywriting.

Finally, get the StoryBrand implementation you’ve been putting off for months

1

Abandon the DIY approach

Decide you’re done with endlessly spinning your wheels. Being secretly embarrassed with your website. Neglecting the health of your business.

2

Jump on a call with me

It doesn't make sense to work together until we talk and both agree 100% it's a good fit for both of us.

3

Get the relief of done

It's time to break free from stagnation, apply the StoryBrand principles, and watch your brand soar.

Clarify my value proposition

The only Guide who successfully made balloon animals for a living – using StoryBrand

I believe you should do work that energizes you – work that makes you optimistic about life, not cynical or pessimistic.

But most small business owners are miserable inside of their own business.

It makes zero sense to me when people start a business only to become a slave to it.

The main reason why?

Read more

Portfolio of recent projects

Prosper Financial Mortgage Services

Melgoza Insurance Solutions

Comforting Concepts

White Lightman Real Estate Group

Clarify my value proposition
What happy clients are saying

Hear from clients like you

I needed a copywriter who I could collaborate with on a crazy timeline. Steamer delivered a Brandscript, website copy for a homepage wireframe, and copy for 5 internal pages.

Mike Hendry
COO
Page Design Group

"I had a small project that was sucking big energy out of me because I didn’t want to do it. I blessed and released it over to Steamer and in one 20 minute call I felt relieved.

In less than 24 hours he had a damn near-perfect draft sitting in my inbox.
If you have a lingering project that is harshing your mello, join the club and get your chill back today. I’m Jessie Congleton and I approve this message."

Jessie Congleton
Copywriter
StoryBrand Certified Guide

"At first I was skeptical about whether Steamer Lee would be able to understand the complexities of my business.

But in 2 days, he built me a BrandScript, Website Wireframe, and an Email Sales Campaign. I appreciate how quickly he understood my business and brought my vision to life."

Jason Willetts
CEO
Willetts Tech

"Bamboo Kite Marketing quickly helped us create a powerful brand message. Working with them has made it easier for clients to buy from us right away.

Adam Christing
Founder
Clean Comedians™

"I'm thrilled with my website because I don't have to fiddle around anymore doing it myself. I trust Steamer to do it all for me so I can focus on what I love doing best: coaching clients."

Dr. Marylyn Poynter
Founder
Comforting Concepts

"I couldn't be more impressed with Steamer and his abilities to get to know us and then translate that into a website that I'm proud of. I love telling people about our website to go there and learn more about what we do."

Nick White
A Better Home

Wave goodbye to robotic marketing when you put StoryBrand principles into action

Relief

from the endless second-guessing & wasting time stumbling over words

Excitement

to finally launch a website you feel accurately portrays your brand

Confidence

to try new sales and marketing tactics

Alignment

across your sales, marketing, operations, and products team

Freedom

to choose projects and clients that align with your passion

Ongoing Support

to write the next chapter of your business success

4 Strategies to Stop Wasting Time on DIY Marketing

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Break free from stagnation.
Watch your brand soar.